Likely is a beauty subscription service that aims to turn the usual dynamic between the beauty industry and consumer on its head.
The brand is routed in the idea of potential. We are all born a blank canvas, and from there everything we do defines us. This idea invites us to look forwards and upwards, as do the models in the brand portraiture.
Using natural portrait photography of a group of users creating their own looks, Likely combines this with a positive and enabling tone of voice.